Q. What's the difference between Digital and Conventional Printing?

A. Digital Printing eliminates the need for 'just in case' overruns and the associated storage and inventory costs. Digital printing lets you print the amount you want, when you want – with amazingly fast production times.

Q. Is the quality as good as conventional printing?

A. That depends on the equipment. Norprint offers the highest resolution image quality and color matching beyond what you may have experienced before. The quality is as good as conventional printing, with no waste!

Q. What is Variable Data Printing?
 
A. Variable Data Printing is a tool for addressing the unique needs of individual customers. It is the practice of printing documents whose content varies based on database information. This can include information about the recipient such as name, etc. It can also be used to provide more relevant images and messages. For example, showing images of the type of product they have bought in past, or an offer based upon the size or type of customer.

It is often combined with static (non-variable information). For example a catalogue may have a cover with images and offer that would appeal to the individual (e.g. See your favourite…. on p. 65), combined with common inside pages.

Q. Why use Variable Data Technology?

A. Think of Variable Data Technology as the natural convergence of technology, information management and common sense marketing allowing you to reach large amounts of people on an individual basis.

Q. What are the benefits of Variable Data Printing?

A. Variable Data Printing gives you the ability to produce customized one-to-one printed communications enabling true customer relationship marketing based on personal preferences.

Q. Can I use Variable Data Printing with my existing printed materials?
 
A. Sure, by combining personalized print-on-demand documents with static literature you can create complete, timely and dynamic marketing communications.

Q. Do you support Mac or PC?

A. We can handle files from PC, Apple Macintosh and all PostScript compatible documents.

Q. What software do you support?

A. We support all industry standard file formats like Adobe Indesign CS, Quark 4, 5 or 6 for PC or Mac, Adobe Illustrator, Adobe Photoshop. We work with your files sent to us from wither a Mac or PSC platform. Databases for variable data printing should be in csv. format and we will gladly help you design your database. See our art guidelines page for more complete information.

Q. We are planning to resell. Do you offer trade/wholesale pricing?

A. Our main business is serving other printers, brokers and distributors with specialized products and services. By creating an account you will be qualified as a reseller. In Ontario this requires a valid PST number and exemption form. The pricing shown in our catalogue will be discounted to reflect this.
 
Q. How do you protect our customer information if we are reselling?

A. We do not share the information about your customer with anyone else. All work is done on our premises and our production area is off limits to visitors. We do not use images, or provide samples of your customer’s work to others.
If you require drop shipping directly to the customer, there is no identification about us on packaging. We do not contact your customers. Our business is to serve you, and protect the value you have built up in serving your customers.